Indexing
- Verify the site in Google Search Console
- Submit the sitemap
- Request recrawl for major public pages after launches
- Monitor index coverage and query data monthly
Execution
Move from “the site is live” to “market entry is measurable.”
Public pages alone are not enough. Launch also needs indexing, monitoring, review presence, and a steady loop for measuring what buyers actually find and trust.
Measurement
- Add analytics to public marketing pages
- Track top landing pages, toolbox usage, and pricing-page engagement
- Watch which use-case pages attract impressions and clicks first
- Review which comparison or FAQ pages are actually earning visits
Proof
- Claim G2 and Capterra profiles
- Ask early customers for lightweight written validation
- Expand representative case studies into named references over time
- Keep pricing, deployment, and security pages aligned with product reality
Content
- Continue publishing ICP-specific use-case and comparison pages
- Expand the toolbox landing path into more specific utility pages
- Use Search Console data to decide which pages deserve deeper expansion
- Refresh pages when product scope or positioning changes materially